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Complete 7 of the 8 critical-tracking courses, excluding MAR 3023.
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3.0 GPA on all attempts of critical-tracking courses, excluding MAR 3023.Complete 2 additional critical-tracking courses (including ACG 2021) for a total of 5 critical-tracking courses.2.75 GPA on all attempts of critical-tracking courses, excluding MAR 3023.Complete 2 additional critical-tracking courses for a total of 3 critical-tracking courses.2.50 GPA on all attempts of critical-tracking courses, excluding MAR 3023.After a student receives a minimum grade of C in a critical-tracking course or its equivalent, no subsequent grade in that course or its equivalent will be used in the calculation of the critical-tracking GPA. The critical-tracking GPA is calculated based on all attempts of the critical-tracking courses or their equivalents. To remain on track for the BSBA-MKG major, students must meet the critical-tracking criteria listed below. Please note the critical-tracking requirements below on a per-semester basis.Įquivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students. 1Ĭritical Tracking records each student’s progress in courses that are required for entry to each major. In addition to the critical-tracking and general education courses outlined below, BSBA-MKG majors must take 120 credits, including: Course List Codeįoundations of Business Analytics & Artificial Intelligence (AI)Īny 3000/4000-level courses or 1000/4000-level foreign language courses. Students must read the individual course descriptions in this catalog to determine the prerequisites for their required courses. Requirements for the MajorīSBA-MKG majors must maintain a 2.0 core, major and UF GPA. Students should consult an academic advisor/career coach for specific information. In addition, the Heavener School of Business offers students a wide variety of academic and career and leadership programs, including study abroad, the Florida Leadership Academy, involvement in student organizations and research activities. The BSBA-MKG curriculum prepares students for careers in sales, marketing research, brand management, retail marketing and marketing communications, and for graduate studies in business, advertising and the social sciences.īSBA-MKG majors are encouraged to gain practical work experience through internships, student organizations and community service. Group discussions will include the career opportunities in marketing and marketing management.The BSBA-MKG curriculum focuses on consumer behavior, development and analysis of marketing strategies, retail management, marketing research, sales management and international marketing.
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Students will get an overview of the world's leading markets and businesses and learn methods and resources for researching and segmenting. We will also analyze the impacts of changing lifestyles and international market forces on American buying patterns, as well as consumer and organizational buying behaviors.